Persuading Media Producers to change the way they portray relationships - Free Essay Example

Sample details Pages: 1 Words: 300 Downloads: 3 Date added: 2018/12/30 Category Media Essay Type Persuasive essay Level High school Topics: Stereotypes Essay Did you like this example? There are a lot of incidences of bias and stereotypes in the manner in which the modern-day Medias perceive relationships. For instance, girls and women have been presented in many movies and advertisements with lots of stereotypes. Most of the stereotypes are limiting and degrading, and they have impacted on how women and girls view themselves and how the society at large perceive them as well. Don’t waste time! Our writers will create an original "Persuading Media Producers to change the way they portray relationships" essay for you Create order For instance, Adverts have used nude women images to illustrate the beauty associated with many products. Women and girls are portrayed in many media channels to be people who care so much about their physical and sexual appearances above anything else in their lives. Media Producers have chosen to use nude photos and images of women and girls in movies, videos and adverts to allow them to attract many viewers. So far, they have succeeded to convince a significant portion of the society that nudity of women associate to thebest products or videos. The consumers or viewers can together and join hands in fighting these stereotypes against female genders. For instance, by reporting to the relevant authorities that some specific media contents be barred from airing on TVs or be broadcasted at particular times when underage children are not awake. The producers of these contents might consider using other better alternatives when such protests are intensified. A consistent airing of nude and other more adult contents in the name of adverts and music videos can be harmful adolescent and other consumers. The adolescent and young viewers who continuously watch these contents are made to believe that having women and girls show their nudity is a way of showing their beauty. Additionally, some of them have gone an extent of imitating what they watch on the media which have negatively impacted on many social values.

Food Industry And Global Warming - 946 Words

Food Industry and Global Warming Global Warming is a rising issue for all the creatures on the Earth. Scientists haven been discovering the reasons and solutions for the global environmental changes for decades. Also, because of the effort of the scientists and media, people got aware of the great impacts of green house effect. However, most people only know that global warming is caused by the industries, manufactures or transportations, and neglect another huge factor of the environment, the food industry, and to be specific, the livestock production. In this proposal, I will mainly introduce my topic which is â€Å"Food industry, livestock production, and global warming, develop the questions for my future assignments, discuss the importance of this topic, state the reasons why the topic is interesting, and share my personal experience related to the topic. In early 19th century, the first industrial revolution started, and the emission of CO2 increased for the combustion of foss il fuel, the building of transportation system, and land clearing. In 1859, a person called Tyndall discovered that infrared radiation was blocked by some gas, and suggested than climate changes would probably caused by the phenomenon ( â€Å"The discovery of ,† 2012). Later on, in 1896, a calculation about how emission of carbon dioxide leads to green house effect was published and global warming aggravated during world wars, and eventually US office of Naval Research started to devote money intoShow MoreRelatedGlobal Warming Is Caused By Human Beings1174 Words   |  5 PagesGlobal Warming Global warming appears to be caused by human beings. There is too much CO2 in the atmosphere for plants and trees to take in all of it. There is strong evidence that humans are to blame, not just due to cars and factories but also from agriculture. A majority of scientists and scientific organizations believe humans are causing global warming. Global Warming is controversial. It is a perplexing phenomenon. Some people think it is a normal occurrence, others are afraidRead MoreGlobal Warming : An Essential Component For Income1520 Words   |  7 Pages Because global warming is responsible for the increase in the frequency of severe storms, droughts, forest fires, and floods, infrastructure is often damaged or destroyed. This requires extensive repairs. If global warming persists- not only will the weather become more severe, but the cost of rebuilding the infrastructure impacted would skyrocket. Similar to the cost of infrastructure repair, many businesses and industries will have to adapt or go out of business if global warming persists –Read MoreThe Article The Climate Crisis At The End Of Our Fork By Anna Lappe And Why Bother1212 Words   |  5 Pagesus to see the connections between food and the environment. In the article â€Å"The Climate Crisis at the End of Our Fork†, Lappe insists the method s used in food production and distribution have a massive impact on the planet. In the article â€Å"Why Bother†, Pollan provides us reasons why people should bother to help stop global warming. There are three main causes between food production and food distribution that play a big role in global warming. Changing the way food is produced and distributed couldRead MoreEnvironmental Sustainable Development : Global Warming1696 Words   |  7 Pagesreferred to as global warming. Apparently, in the minds of many, the term global warming refers to increase in global temperatures. No need to worry because the world survives the heat in summer and people living in the scoring heat regions enjoy life thanks to air conditioning technology. Apparently, the world is yet to understand the threats posed by global warming to the present and future generations. That is the reason people continue to engage in activities that contribute to global warming. EnvironmentalistsRead MoreGlobal Warming Is One Of The Greatest Challenges The World Faces Today1069 Words   |  5 PagesGlobal warming is one of the greatest challenges the world faces today. One of the leading causes of global warming is the drastic increase in carbon dioxide emissions created by the burning of fossil fuels for energy. The consequences of global warming have far reaching effects, ranging from personal to social to economic global scenarios. However, the path of current destruction facing the planet can be altered by using energy more efficiently, thereby reducing the amount of greenhouse gases. GlobalRead MoreGlobal Warming Is A Natural Phenomenon1218 Words   |  5 PagesGlobal Warming Global warming is a natural phenomenon. People produce greenhouse gases, like carbon dioxide, by burning fossil minerals, cutting down trees and stripping the land, often referred to as deforestation. These greenhouse gases have high permeability to the visible light from the sun radiation, but they are highly absorbent to the long wave radiation that is reflected from the earth. These gases have especially strong absorption to the infrared from ground radiation. This phenomenonRead MoreGlobal Warming Affects International Business1182 Words   |  5 PagesThis increase in global surface temperature is thought to have at least some effect on the frequency of extreme weather events due to climate changes (Folland et al. 2001), and there is concern that these changes will have an enormous impact on various industries (Hitz and Smith 2004). Balancing environmental measures with economic development, that is, working toward sustainable development, is the fundamental goal of global envi ronmental policies, including those for global warming (Hijioka, MasuiRead MoreEssay on Behind Meat and Meat Factories1404 Words   |  6 Pagesmajority of today’s food. There are very few vegetarian or vegan options in the food industry. Although, it has been growing more and more popular since it has become a lifestyle. The reason is to be the horrifying truth of today’s meat industry. For those who cannot bear the truth, pick up the vegetarian or vegan lifestyle. In 1906, Upton Sinclair’s book The Jungle was that starting point when the new coming meat industry was exposed. It began the Meat Inspection Act and the FDA (Food and Drug Administration)Read MoreGlobal Warming And Its Effect On The Global Environment1144 Words   |  5 PagesGlobal warming has emerged as one of the most serious concerns for scientists and environmentalists in the 21st century. This is based on the negative impact of global warming, which is not limited to deforestation, drastic variations in climate, decline in output of global agricultural industry, degradation of ice sheets in Antarctic, decrease in ocean productivity, rise in sea levels, and increase in tornadoes, hurricanes and floods. The primary reason for global warming has been identified asRead MoreThe Meat And Dairy1267 Words   |  6 Pagesignoring the easiest way to help the planet. The meat and dairy industry are two of the largest contributors to climate change and one of the easiest solutio ns for people to help with is to at least cut back on their consumption of meat and dairy. The UN has even said â€Å"A substantial reduction of impacts of impacts would only be possible with a substantial worldwide diet change, away from animal products.† (Carus, UN urges global move to meat and dairy-free diet), but this has barely made an impact

The debate between essentialism and social construction Free Essays

The debate between essentialism and social construction is a very complicated one. Since both essentialists and social constructionists have different perspectives on matters, in order to be able to decide whether or not there was a presence of homosexual persons over time and place certain aspects have to be taken into consideration. Such as, was it biologically inherited, was it brought about with a preference on acts and desires or overtime influenced by religion, culture, beliefs, social norms, and acceptance has a define answer is a tough decision to make. We will write a custom essay sample on The debate between essentialism and social construction or any similar topic only for you Order Now Essentialists are stereotypical; they choose to have a set definition of a homosexual, whereas a social constructionist would have variations in their idea of what makes a homosexual. A social constructionist would disagree with whether the presence of homosexual persons over time and place have a set thought as to homosexuality was biologically inherited because they would feel that, that would be limiting the thought of other aspects influencing homosexuality. Social constructionists would feel that there is not just one set category or definition that makes you a homosexual. For example, an essentialist would say that a homosexual is someone who has black hair; therefore everyone who has black hair to an essentialist would be a homosexual. Whereas, a social constructionist would say black hair, brown, yellow, purple it doesn’t matter it is in fact what that person felt that made him a homosexual. So taking an essentialist point of view stating that there was homosexual persons throughout time and place would discriminate other homosexuals who had different sexual desires, preferences, and acts that transcended through time due to other influencing matters. Matters such as culture, social norms and acceptance, beliefs, and backgrounds are good examples. Whereas Gordon and Abott state, â€Å"Social Constructionism usually has to do with categorizing. † This statement could be viewed as someone stating that religion is a deciding factor to whether someone is homosexual and someone else saying that background is a deciding factor to deciding homosexuality. There are two ideas or theory’s stated here that both do influence homosexually. A social constructionist would be able to figure out what is means to be influenced by religion and what is meant to be influenced by background, and be versatile between the two the groups allowing homosexual individuals themselves to decide which factor influenced them even if it was both religion and background.. While an essentialist would simply state those definitions and state which category he/she would fall into there would be not switching into groups. (Gordon and Abott). In the article the Hijras of India by Serena Nanda, the Hijras of India are viewed as a separate group just like gay, lesbian and bisexual people in any other cultures, countries, religions, etc, just because their differences are not viewed as a social norm. They are also treated differently in every aspect because of different influences such as births and weddings. Hijras are a religious group of men who dress and act like women either because they are men who are bisexual and gay, or because when they were young boys they were castrated because of religious beliefs. The Hijras that were castrated when the where young boys are neither men nor women and cannot reproduce so they are viewed as powerful, able to curse those who disrespect them, yet outsiders in their contribution to this India society. Considering gay, lesbian and bisexual lives are not accepted in this culture, would it be reasonable to say that these men who started this religious belief where gay or bisexual men are looking for a way to express there emotions in this non accepting society? This would be a social constructionist view because over time actions and desires have changed in this society because acceptance, beliefs, culture, etc have become more accepting and understanding of the true meaning behind this religious belief. Some other things that came up were are these acts still being performed to younger boys and is this against their religion to deny a human being the right to be male and reproduce (source: Nanda)? In Class on Tuesday September 23, 2003 we had a class discussion on biological differences or mishaps that happen to babies that make it confusing to decide what sex that baby really is. In this class discussion we looked at different examples of baby girls who had their chromosomes in tact but their ovaries were inside of them and had larger clitorises. Should they have been men? We also looked at many other different situations pertaining to that subject. This could also relate back to the Hijras because they could not help what was done to them and this was only done because of social norms and social acceptance. This being an essentialist point of view there was a need for order and meaning. A social constructionist would just simply say that they could fall into many categories and find out what it means to be an XYYY baby or an XX baby with no vagina hole. â€Å"Thus, social constructionists spend much time â€Å"deconstructing† things: demonstrating that a group of categories have no truth and showing how they are socially accomplished (Gordon and Abbott)† Instead of the doctors, parents or the Hijra men who decided what sex a child should be a social constructionist would not follow the social norm in a need to have order and find an answer they would except the difference and make it a category with meaning. Ancient Greece provides another example of how there has always been a presence of homosexuality with an influence from culture. There was presence of homosexuality then and still is today but it has been influenced throughout time by culture, acceptance, social norms etc†¦ , because over time religion, cultures, etc have become more important and more needed for order to place people by the essentialists (Vance). Social constructionist views are more acceptable to differences and variations form the social norms of order and judging. They have shown that there has been a presence of a homosexual person over time and place but not just one type of homosexual person variations of unique homosexual persons. Social constructionism proves that there is not just one way to be but many ways and many categories we can all fit in not judging upon sexual orientation. How to cite The debate between essentialism and social construction, Papers

Mr Abhi free essay sample

Haagen-Dazs target consumers are the younger generation which are fashionable and in the â€Å"income pyramid peak† which looking for the â€Å"excellent ice cream†. . In positioning the target market, for example, Haagen-Dazs’s China Road continued its inception marketing strategies. In the time when many competitors considered that China’s domestic market is caught in a price war, Haagen-Dazs entrust on its excellent sensitivity and marketing tools, opened up a high-end market. Thereafter, a precise understanding of consumer’s psychology is indispensable. Before Haagen-Dazs entering into new market areas, Haagen-Dazs does careful analysis of the domestic consumers; this eventually provides better assistance for marketing and branding. Haagen-Dazs apportion to retain key customers. Protects is customers and win the consumers equally important, Haagen-Dazs leave its high-end customers to a smaller target consumer crowd. Therefore, most of their marketing and advertising is print ads, and published within certain media. It do not only save costs, or enhance advertising effects. We will write a custom essay sample on Mr Abhi or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page Simultaneously, Haagen-Dazs also selectively cut the other retail channels to expand their retail side and reach the home ice cream market. Haagen-Dazs advertise the lifestyle of â€Å"enjoy the perfect†, to inspire people to buy high quality of life. While in arrangement of ice cream, Haagen-Dazs join importance to make an environment in which the taste of Haagen-Dazs ice cream has become a memorable experience: this is the so called â€Å"Haagen-Daz moment†. Haagen-Dazs propose various flavors of ice cream, which is designed to approach the need of dissimilar tastes and every with a intention to give to costumer to enjoy the amazing taste. International Environment Internal Environment This refers to factors existing within a marketing firm. They are also called as controllable factors, because the company has control over these factors : a) it can alter or modify factors as its personnel, physical facilities, organization and function means, such as marketing mix, to suit the environment. The factors the affect Haagen-Dazs are: Top Management : The organizational structure, Board of Director, professionalization of management.. etc.. Factors like the amount of support the top management enjoys from different levels of employees, shareholders and Board of Directors have important influence on the marketing decisions and their implementation. Finance and Accounting: Accounting  refers to measure of  revenue and costs to help the marketing and to know how well it is achieving its objectives. Finance refers to funding and using funds to carry out the marketing plan. Financial factors are financial polices, financial position and capital structure. Research and Development : Research and Development refers to designing the product safe and attractive. They are technological capabilities, determine a company ability to innovate and compete. Manufacturing : It is responsible for producing the desired quality and quantity of products. Factors which influence the competitiveness of a firm are production capacity technology and efficiency of the productive apparatus, distribution logistics etc. , Purchasing : Purchasing refers to procurement of goods and services from some external agencies. It is the strategic activity of the business. Company Image and Brand Equity : The image of the company refers in raising finance, forming joint ventures or other alliances soliciting marketing intermediaries, entering purchase or sales contract, launching new products etc. External Environment External factors are beyond the control of a firm, its success depends to a large extent on its adaptability to the environment. The environmental factors that are in its proximity. The factors influence the company’s non-capacity to produce and serve the market. The factors are : 1) Suppliers: The suppliers to a firm can also alter its competitive position and arketing capabilities. These are raw material suppliers, energy suppliers, suppliers of labor and capital. According to michael Porter, the relationship between suppliers and the firm epitomizes a power equation between them. This equation is based on the industry condition and the extent to which each of them is dependent on the other. The bargaining power of the supplier g ets maximized in the following situations: a) The seller firm is a monopoly or an oligopoly firm. b) The supplier is not obliged to contend with other substitute products for sale to the buyer group. c) The buyer is not an important customer. ) The suppliers’ product is an important input to the buyer’s business and finished product. e) The supplier poses a real threat of forward integration. 2) Market Intermediaries : Every producer has to have a number of intermediaries for promoting, selling and distributing the goods and service to ultimate consumers. These intermediaries may be individual or business firms. These intermediaries are middleman (wholesalers, retailers, agent’s etc. ), distributing agency market service agencies and financial institutions. 3) Customers : The customers may be classified as : ) Ultimate customers: These customers may be individual and householders. b) Industrial customers: These customers are organization which buy goods and serv ices for producing other goods and services for the purpose of other earning profits or fulfilling other objectives. c) Resellers:  They are the intermediaries who purchase goods with a view to resell them at a profit. They can be wholesalers, retailers, distributors, etc. d) Government and other non-profit customers: These customers purchase goods and services to those for whom they are produced, for their consumption in most of the cases. ) International customers: These customers are individual and organizations of other countries who buy goods and services either for consumption or for industrial use. Such buyers may be consumers, producers, resellers, and governments. f )Competitors: Competitors are those who sell the goods and services of the same and similar description, in the same market. Apart from competition on price, there are like product differentiation. Therefore, it is necessary to build an efficient system of marketing. This will bring confidence and better resul ts. g) Public:  It is uty of the company to satisfy the people at large along with its competitors and the consumers. It is necessary for future growth. The action of the company do influence the other groups forming the general public for the company. A public is defined as ‘any group that has an actual or potential interest in or impact on a company’s ability to achieve its objective. ’ Public relations are certainly a broad marketing operation which must be fully taken care of. International Market Entry Mode Haagen Dazs has franchises throughout US and many other countries around the world. Haagen Dazs is using Franchise mode to enter the market across oversea by set up Haagen Dazs shop in many countries. Franchising mode is form of licensing whereby the franchisor ( the seller ) gives the franchisee ( the overseas buyer ) the legal right to undertake business in a specified manner under the franchisor’s name as Haagen Dazs brand in return for royalty payment usually in the form of percentage of sales ( IM study guide, 2011 ). Haagen Dazs franchising spread to North and South America, Europe, Asia, Africa, Middle East . It also provides franchising in many local locations in each country. Likewise, Haagen Dazs franchisee is also distribute Haagen Dazs ice cream product in the retail store, convenience store and supermarket. In my opinion, Haagen Dazs is choosing the correct entry mode to expose Haagen Dazs ice cream over many countries around the world. Franchise is the best way for Haagen Dazs to enter the international market because ice cream is like food or beverage product that it taste need to be standard as it original company like it own Haagen Dazs. By using Franchise, Franchisor teaches Franchisee on how to make Haagen Dazs ice cream, serving service and run the business to be the same as its original Haagen Dazs in the US. Additionally, ice cream product has short shelf life, not even in 1 day which needs to keep the product only in the cold place otherwise it is melting very easily. To compare with other product that has long shelf life upon 6 months – 1 year or above 1 year such as beer product, this kind of product is appropriate to use direct exporting. International Competitive Strategy And finally the stratergy of Haagen Dazs marketing: Positioning and Target Haagen-Dazs tagets a niche market segment with high income. Haagen-Dazs is positionned with a strong differentiation regarding its competitors, and this was strengthened by the identification of the product in the category of luxury items. The brand is classified in the premium quality ice cream without coloring agents nor additives, with ingredients flavored naturally (Vanilla of Madagascar, Belgian chocolate, strawberries), selected inclusions (pecan nut, fresh grilled almonds, cookies of California), specific know-how and obsession of the quality. Product policy * brand name and product name are the same * packaging easily recognizable * Haagen Dazs acts on three segments: the jars of 500ml, the mini-jars of 100ml and the huge sticks. * Haagen Dazs has introduced innovation into its products policy: flavors that differentiate the brand from its competitors. Price policy * Coherent with its positioning as a luxury ice cream * Price 2 3 times more expensive than competitors * Price in France twice the one of the USA Distribution policy * Exclusive shops: Stores, tea lounge * Hypermarkets Partnerships: Restaurants, coffee shops, airlines, entertainment companies (Disneyland) Communication policy * Sponsorship in big events: Roland Garros, Cannes festival, Trophy Lancome * Use of fashion principles in advertisements (collection spring and summer): coherence with luxury brand positioning The International Marketing Mix Haagen Danz launched with the aim of creating a super -premium ice cream so they achieved it by using marketing w ith the 4Ps : Product, Price, Promotion, Place. Marketing mix of Haagen Danz: Product: High quality: Most people see the product with good package and good quality. There are many kinds of flavor and customer can choose what they like with different taste and different package. There are types of product like classic flavors, limited editions, gelato,sorbet,frozen yogurt,cups,bars. -Finest Ingredients: The ingredients was fine that lot of people can taste the different flavor on what they choose. They also include special ingredients in the menu like banana split ice cream. so they put extra banana with ice cream and other toppings. It will good to let the customer try the new ingredients. Price: -Set high to give exlusive image: It includes with goods image with high quality of product. They also pay for the package which has been offered in good shape when customer want to take away. So the seller must set a high price and also match with the other competitors. Promotion: -Glossy magazines: Usually most teenagers buy magazines. So the seller of haagen danz can promote it by putting some small brochure so everyone know more about haagen Danz and new type of flavour. Word of mouth: After customer eat haagen danz and they like it, he/she will tell to his/her friend that the ice cream is nice. So it spreads to other people and to the other country. It will help to make haagen danz more popular. -Free Samples: When customer do not know what flavour they want to choose, the seller can give free samples so that the customer know which taste is good and they will buy it. It the best way for them to try and it will sat isfy them. -Adverts next to exclusive brands: They can promote or advertise in the TV to show large audiences about haagen danz. So many people can see why they like it and it will be useful to let them know. Place: -Only in exclusive locations: They put in a place where lot of people are around. For example, inside the mall or popular place. Because when customer pass by the store of haagen danz, they can buy it. It also can put in the store so that customer can easily buy what they like. The distribution of haagen danz: First, they need to make an arragement to come up with an agreement with other countres for their product to be distributed internationally. They need to discuss about the marketing mix( product, price, promotion,place). Second, they produce the ice cream from the factory. They will divide different flavor in different factories. The workers need to design the package of the product. There are different types of shape for the package( small size, large size). Then, they put the ice cream inside the package. Third, they need to distribute specific packages to specific destination. Then the retailer(distributor) of the country in which the product is being exported to, must pay for the shipment and supply into which the entire hipment of the product will be stored or delivered into a storage house, where it will be distributed again to other retailers in different locations in that specific country Fourth, the retailer can start to sale the product to the customer. They retailer can be place in popular place where lot of people are around. They can promote to the customer so that it will help to attract other people. Last, the customer can choose whether they buy the product or not. It according to the customer mood,taste and loyalty. They can try the flavor before they buy the products like free samples. So if they like it, they will buy the ice-cream. Customers are interested to the product of design and images. References Justhaagendasz (2012) â€Å" market strategies† available from: http://justhaagendazs. wordpress. com/market-strategies/ Justhaagendasz (2012) â€Å"Products† by Kapferer (1997) available from: http://justhaagendazs. wordpress. com/products/ HAAGEN-DASZ. COM (2011) â€Å"SHOPS† AVAILABLE FROM http://shops. haagen-dazs. com/ http://brand-audit. blogspot. sg Wikipedia of Haagen Dazs